Instead of a traditional amenity kit for business-class passengers, a series of collectable tins were created to commemorate Delta Airline's long history in flight. Each tin featured custom illustrations and information about a different aircraft which had been used in the Delta fleet over the years. The colors for the tin exterior complemented those of the L'Occitane products which were featured in the kit. 

Project: Concept, package design and illustration
Partner: Landor Associates

When Altoids (known for their "Curiously Strong Mints") decided to introduce a chewing gum to the market, the package needed to highlight the brand's heritage while still making it clear it was a new product. Specialty type was crafted for "Chewing Gum" which complemented the Altoids logo. Two embossed tins were designed—a red and silver one for the Peppermint gum, and a maroon and gold variation for Cinnamon. 

Project: Package design
Partner: Spring Design Partners

Infusing some fun into a mundane chore like cleaning was the concept driving the design for the Sprouts Farmers Market cleaning line. Products include laundry detergent, softener and stain remover, liquid and pod dish detergents and a variety of cleaners for the bathroom. Bright and cheerful with a powerful line-up, these products are a resounding win for the Home (Cleaning) Team!

Project: Packaging design
Partner: EightyTwenty

Sprouts Farmers Market Sea Salt canisters, in Fine or Course grain, dressed in nautical blue and white.

Project: Packaging design
Partner: EightyTwenty

Croxley Hill Farm, a small honey distributor in upstate New York, needed a system to clearly differentiate amongst the various varietals sold. An identity—starring the industrious honey bee—was created and then incorporated onto labels which were secured to jar lids with twine. An earthy palette was chosen with a different color used for each honey variety. For simplicity and cost-effectiveness, kraft paper was used with single color printing. 

Project: Identity and packaging system
Client: Croxley Hill Farm

Interleukin Genetic's PerioPredict Genetic Risk Test gives dental patients the opportunity to easily find out—with the swab of a cheek— if they are at an increased risk for periodontal disease. The PerioPredict identity was driven by the idea of an abstract crosshair formed by the building blocks of genetic code. Because the test is carried only in dental offices, the packaging was able to remain clean, highlighting the PerioPredict logo and simple instructions for patient and dental hygienist. 

Project: Identity and packaging design
Partner: DiD Agency
 

The package redesign of WellSpring Pharmaceutical's Gelusil included a new logotype, simplified graphics and a more appetizing product shot. With a 70+ year history, Gelusil's red, white and silver had equity in the antacid/heartburn category. The package update capitalized upon these colors while bringing a clean, modern look to the brand on the drugstore shelf. 

Project: Identity and package design
Partner: DiD Agency
www.gelusil.com

BIO, the acronym for Beauty Individualized Organics, was Bath & Body Works' first foray into organic beauty products. The idea of 'individualized organics' drove the packaging, which highlighted the unique botanicals used in each product. The BIO line featured over 40 hair and skin products in a variety of sizes and structures. The design allowed for a clean, cohesive look across the entire family of products. 

Project: Packaging design
Partner: Landor Associates

Two examples of Sprouts Farmers Market decadent treats, the Chocolate Rolled Wafers and Organic Hot Cocoa use unique type and bold patterns to catch consumer’s attention. Though there is a familial connection across these and other Sprouts store brand products, there isn't one consistent look.

Project: Packaging design
Partner: EightyTwenty

The new logo for a not-so-new ice cream shop in Maryland (in business since 1938) provides a fresh look while celebrating the company's long history. In addition to packaging for the ice cream, supporting graphic elements were developed such as the yellow "waffle pattern" and the script "G" icon, which was extracted from the logo and used on various store collateral, such as napkins and ice cream cups.

Project: Identity, packaging and collateral
Partner: Clark|McDowall Brand Architects

Imported from Modena, Italy, Sprouts Balsamic Vinegar labels use rich colors on kraft paper, a beautiful grape illustration and elegant type to communicate the product quality and provenance.

Project: Packaging design
Partner: EightyTwenty

Las Gaillardes premium seasoning rubs arrive in small paperboard canisters, sealed with labels. Unique illustrations were created to identify each of the three rubs—Poultry, Pork and Fish. The typography sought to bring a little old world elegance to a new brand. 

Project: Package design and illustration
Client: Bechemele & Co

Shakespeare famously wrote "If music be the food of love, play on!" Opus artisanal sorbets and gelatos marry music and food in a playful universe where staffs of lively dessert spoons create melodies, bright lids top frosty jars of delectable gelato and life is always dolce, dolce, dolce!

Project: Identity and package design
Partner: Voce Dairy Co.

With the success of their GoLean cereal line, Kashi introduced an all-natural, frozen waffle into the GoLean breakfast family. The package needed to look "healthier" than conventional waffles, yet still appetizing. Featuring fresh ingredient imagery and beautiful photography, the waffles made a sophisticated statement in the category.

Project: Package design
Partner: Spring Design Partners

Pearsall Creative was excited to work with family-owned Max & Milly on the identity and packaging for a new pet cleaning product they had developed. Max & Milly's Maximum Strength Pet Stain & Odor Eliminator is an enzyme-powered cleaner which safely and effectively cleans pet messes and odors. Pearsall Creative worked with the client to create an identity which expressed both the product's strong, yet safe cleaning qualities. A unique color palette was utilized to differentiate Max & Milly in the pet-cleaning category.