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When Altoids (known for their "Curiously Strong Mints") decided to introduce a chewing gum to the market, the package needed to highlight the brand's heritage while still making it clear it was a new product. Specialty type was crafted for "Chewing Gum" which complemented the Altoids logo. Two embossed tins were designed—a red and silver one for the Peppermint gum, and a maroon and gold variation for Cinnamon.
Project: Package design
Partner: Spring Design Partners
When Altoids (known for their "Curiously Strong Mints") decided to introduce a chewing gum to the market, the package needed to highlight the brand's heritage while still making it clear it was a new product. Specialty type was crafted for "Chewing Gum" which complemented the Altoids logo. Two embossed tins were designed—a red and silver one for the Peppermint gum, and a maroon and gold variation for Cinnamon.
Project: Package design
Partner: Spring Design Partners