BIO, the acronym for Beauty Individualized Organics, was Bath & Body Works' first foray into organic beauty products. The idea of 'individualized organics' drove the packaging, which highlighted the unique botanicals used in each product. The BIO line featured over 40 hair and skin products in a variety of sizes and structures. The design allowed for a clean, cohesive look across the entire family of products. 

Project: Packaging design
Partner: Landor Associates