The package redesign of WellSpring Pharmaceutical's Gelusil included a new logotype, simplified graphics and a more appetizing product shot. With a 70+ year history, Gelusil's red, white and silver had equity in the antacid/heartburn category. The package update capitalized upon these colors while bringing a clean, modern look to the brand on the drugstore shelf. 

Project: Identity and package design
Partner: DiD Agency
www.gelusil.com