Croxley Hill Farm, a small honey distributor in upstate New York, needed a system to clearly differentiate amongst the various varietals sold. An identity—starring the industrious honey bee—was created and then incorporated onto labels which were secured to jar lids with twine. An earthy palette was chosen with a different color used for each honey variety. For simplicity and cost-effectiveness, kraft paper was used with single color printing. 

Project: Identity and packaging system
Client: Croxley Hill Farm