Interleukin Genetic's PerioPredict Genetic Risk Test gives dental patients the opportunity to easily find out—with the swab of a cheek— if they are at an increased risk for periodontal disease. The PerioPredict identity was driven by the idea of an abstract crosshair formed by the building blocks of genetic code. Because the test is carried only in dental offices, the packaging was able to remain clean, highlighting the PerioPredict logo and simple instructions for patient and dental hygienist. 

Project: Identity and packaging design
Partner: DiD Agency